Make it easy on yourself - Downloads from your site…
The less work the better! I’m going to do several of these articles highlighting products and services that will minimize your work and help you get automated. And, I’m only going to show you products and services that I really use (usually on a daily basis)…
One of the most common things people email me about is what to do about their downloads. They don’t know whether to get a script, use a download program, or even how PayPal and ClickBank work. They search all over the net and get even more confused.
OK - deep breath and RELAX!
Let’s do a quick review of the sales process.
1. The buyer comes to your website and reads about your product.
2. They decide to buy it, and click the buy button.
3. They are sent to a payment page (PayPal, Clickbank, or other) where they make their payment.
(Note: PayPal, ClickBank, 2CheckOut, etc - are payment processors. They will handle getting the money for you. They will NOT, except as an minimal adjunct to their processing service, handle your downloads or the delivery of your product! They will, though, let you specify where the download is located - but, don’t do that!!!!!)
and here’s where all the questions start…
4. They are then sent to a download page where they can download their purchase.
or
they are sent to an autoresponder where they enter their email address and are sent the download instructions
or
they are sent to an autoresponder where they enter their email address and are sent to a download page
or
they are sent an email telling them how to get their purchase
or
they are sent an email telling them where to download
or
they are sent through a script to a limited download page
or…
or…
or…
You can see why people are getting confused - there are literally hundreds of ways to handle downloads.
I’ve tried a lot of them. I’ve tried scripts that hide your download in a secret place, I’ve tried the PayPal encryption buttons, I’ve tried programs that handle your downloads, and on and on… Every one of them required some kind of intervention along the way.
I finally stumbled on a solution, and now all my downloads are handled by it - I use E-Junkie.
Here’s what I said to someone who emailed me about her download confusion -
“You are making this much more difficult than it really is. E-Junkie is much, much more than just “timed-out links with x number of downloads.” First of all, it’s completely customizable, and each download link is unique to each purchaser (they don’t all get the same download link.) They check the buyer before sending the link - ie: the payment must have been completed. It will also add your buyer to a mailing list, send additional emails to them, and completely automate the buying process. Your ebook is on their server, so there’s no question about people finding it, and no question about bandwidth - if you get a lot of downloads, your bandwidth costs can be huge. E-Junkie takes care of all that. It also keeps sales records for you, and they have an affiliate program so other people can sell your ebook for you. And, your buyer’s payments can be processed through any processor you like - PayPal, Clickbank, etc. You get your money posted to your account immediately. People buying with an e-check don’t receive their ebook until the check has cleared. They can do a shopping cart, or an individual buy button. And, they so it all for $5 a month! No charges for each download - just a once a month fee. Good grief - it automates the *entire* buying process - why would you want to have to do all that yourself, or just get a part of it using somebody’s script????”
You really need to go to E-Junkie and wander around - read the FAQS, go to the forum, see what all they can do for you…
So, forget the scripts, forget the programs, and just sign up with E-Junkie - you’ll simplify your life…
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OK - I just re-read this and I can see that I’m going to have to break things down a little more simply… next post will be on payment processors
