As you can tell, a couple of days ago, I changed the look of ebookgraphics.com. I was tired of the same look, things seemed a bit jumbled to me, and I just wasn’t totally happy with the old look.

Unfortunately, after all that work, I don’t think I like it enough to keep it.

Why?? Well, here’s a quick lesson for all of you who are interested in internet marketing. I check my site stats frequently - what pages are being viewed, time spent on each page, and all that kind of stuff. I’ve been paying particularly close attention since i changed the site. Here’s what I’ve discovered since changing the look…

1. ebook sales are down. (This is a biggie!)

2. Same traffic, but overall fewer page views.

3. Less time spent on each page.

Now, this is interesting because the *copy* on each page is the same as with the previous design - I’ve updated some links, added some free ebooks, and added some software, etc., but the pages themselves are “cut and pasted” from the old pages.

So, I have to believe that it’s the design that is affecting traffic flow, sales, and time spent.

Needless to say. I’m going to go back to the old design - maybe with a few refinements.

Moral of the story?? How about… “if it ain’t broke, don’t fix it!”

Anyone care to comment???

Neil

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